To build excitement for their new slim 1.5” flat panel HDTV, Hitachi called on Beyond Traditional to inspire and inform influencers and consumers to preorder the slim silhouette in a B-to-B mobile tour. In order to generate national excitement, the product needed to be showcased in face-to-face expert demonstrations in at least 100 markets across the US…in a month. We love a good challenge!
Beyond Traditional designed and engineered a mobile showroom that gave Hitachi’s new product a grand introduction. We featured three 1.5” Hitachi flat panel TVs equipped with High Definition content in a contemporary setting that allowed our expertly trained brand ambassadors to present to influencers easily and comfortably. We then replicated this design in four identical vehicles and created a customtraffic plan that hit 120 markets across the country in 30 days to build momentum and pre-sell the product prior to launch.
This campaign provided Hitachi with the ability to directly showcase a new product to thousands of retailers and millions of consumers in a national mobile tour for a fraction of the cost of traditional advertising.
If your product launch needs national B-to-B exposure and consumer interaction that drives sales and delivers results, no one creates mobile roadshow experiences like Beyond Traditional! Get started.